Value co-creation in the B2B context: A conceptual framework and its implications (2021)
Journal Article
Pathak, B., Ashok, M., & Tan, Y. L. (2022). Value co-creation in the B2B context: A conceptual framework and its implications. Service Industries Journal, 42(3-4), 178-205. https://doi.org/10.1080/02642069.2021.1989414

This study aims to bring a renewed focus on Value Co-Creation (VCC) between an organisation (service provider) and its customers in the business-to-business (B2B) context. From the literature review, a conceptual framework of factors affecting VCC wa... Read More about Value co-creation in the B2B context: A conceptual framework and its implications.

Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK (2020)
Conference Proceeding
Dzandu, M. D., Pathak, B., & Gulliver, S. R. (2020). Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK.

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identi... Read More about Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK.