@article { , title = {Why is it difficult to evaluate the effectiveness and cost-effectiveness of complex public health interventions in the community? A health economics perspective}, abstract = {Health economics is an evolving field. This article considers operationalising the complexities of interventions, evaluation processes and outcomes as well as why, despite various limitations in appraising effectiveness and cost-effectiveness in health economics, continuous improvement in the field remains the way forward.}, doi = {10.1177/1757913917705591}, eissn = {1757-9147}, issn = {1757-9139}, issue = {4}, journal = {Perspectives in Public Health}, pages = {206-207}, publicationstatus = {Published}, publisher = {SAGE Publications}, url = {https://uwe-repository.worktribe.com/output/884706}, volume = {137}, keyword = {Centre for Public Health and Wellbeing, Formerly Health & Social Sciences, effectiveness, cost-effectiveness, health economics, public health interventions, public health}, year = {2017}, author = {Ismail, Nasrul} }