@misc { , title = {The Chinese bittersweet cake in Orbea’s internationalization}, abstract = {Book chapter. Available through: https://link.springer.com/chapter/10.1007/978-3-319-58883-4\_8}, doi = {10.1007/978-3-319-58883-4}, isbn = {9783319588827}, pages = {163-181}, publicationstatus = {Published}, url = {https://uwe-repository.worktribe.com/output/883580}, keyword = {Bristol Leadership and Change Centre, offshoring, reshoring, cluster, bicycle, Orbea, China}, year = {2017}, author = {Urzelai, Berrbizne and Puig, Francisco} editor = {Vecchi, Alessandra} }