@article { , title = {Trade union strategy in fashion retail in Italy and the USA: Converging divergence between institutions and mobilization?}, abstract = {We investigate trade union strategies in fashion retail, a sector with endemic low-wages, precarity and a representation gap. Unions in Milan organized ‘zero-hours contract’ workers, while their counterparts in New York established an alternative channel of representation, the Retail Action Project. We argue, first, that the dynamics of both cases are counter-intuitive, displaying institution-building in the USA and grass-roots mobilization in Italy; second, union identity stands out as a key revitalizing factor, since only those unions with a broad working class orientation could provide an effective representation for fashion retail workers.}, doi = {10.1177/0959680118817681}, eissn = {1461-7129}, issn = {0959-6801}, issue = {4}, journal = {European Journal of Industrial Relations}, pages = {345-361}, publicationstatus = {Published}, publisher = {SAGE Publications}, url = {https://uwe-repository.worktribe.com/output/855779}, volume = {25}, keyword = {Human Resources, Work and Employment, fashion retail, union revitalization, flexible work, zero-hours contracts, worker centers, union identity, industrial relations institutions}, year = {2019}, author = {Gasparri, Stefano and Ikeler, Peter and Fullin, Giovanna} }