@conference { , title = {Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited}, conference = {Academy of Marketing Conference}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1074924}, keyword = {Bristol Leadership and Change Centre, West Ham, football, supporters}, year = {2003}, author = {Tapp, Alan} }