@misc { , title = {Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication}, pages = {209-225}, publicationstatus = {Published}, url = {https://uwe-repository.worktribe.com/output/1054759}, keyword = {Bristol Leadership and Change Centre, brand managers, communications, computer brand equity, brand communication}, year = {2005}, author = {Eagle, Lynne and Bulmer, S. and Blair, R.} editor = {Papaslomou, Ioanna} }