@conference { , title = {Social marketing in action: Geodemographics and heavy drinking}, conference = {Academy of Marketing Annual Conference 2005}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1048982}, keyword = {Centre for Health and Clinical Research, Bristol Leadership and Change Centre, Formerly Health & Social Sciences, social marketing, heavy drinking}, year = {2005}, author = {Powell, Jane and Tapp, Alan} }